Introduction
The Tiger Conservation Coalition (TCC) is a global alliance of leading conservation organizations working together to secure a future for wild tigers and the landscapes they depend on.
“Working with ALIGN was a pleasure. The team brought such positivity, creativity and genuine passion for their craft, and it showed in every interaction. They truly listened to our vision for the Tiger Conservation Coalition website and elevated it beyond what we imagined by delivering outstanding quality, ahead of schedule, and at a great price.”
Jenny Roberts
Director of Development and Communications
WWF Tigers Alive Initiative
Concept
The Tiger Conservation Coalition is a global NGO working to protect wild tigers. As a growing coalition, they needed their first website to clearly communicate their mission, initiatives, and collective impact. Align designed and built the website with a clear information structure, modern visuals, and simple storytelling. The site helps visitors easily understand the coalition’s work, explore its programs, and see how member organizations work together. The result is a clear, credible, and accessible website that supports the global importance of tiger conservation.
Challenges
The project required an impactful and creative design that could tell a strong story through modern animation effects. The website also needed to perform smoothly across desktop, tablet, and mobile, ensuring a consistent experience on all devices. Another key challenge was building a clear and flexible CMS, allowing the team to easily update content without technical complexity. Since the site serves a global audience, clarity, performance, and usability were critical at every stage. Align carefully balanced visual storytelling with structure and accessibility. Through close collaboration with the TCC team, Align successfully delivered the project and valued the opportunity to work together to solve these challenges.
Credit
-
Creative Director
Luan Jenkins
-
Project Manager
Yen Dang
-
UX Designer
Trieu Anh
-
Front-end Developer
Joe Pham
-
Back-end Developer
Joe Pham
